HomeUncategorizedHow to Create and Self-Publish Your Own Custom Board Game?
How to Create and Self-Publish Your Own Custom Board Game?

 A Step-by-Step Guide

The reason for writing this article is that I participated in a tabletop game competition before, and then in the group of this competition, I saw that some designers had questions about the self-publishing of tabletop games. I couldn’t resist sharing my own experiences! Although I only have a bit of shallow experience, I hope it can be helpful. My insights represent my own experience and not the entire industry.

In my opinion, self-publishing a custom board game is a powerful and courageous endeavor, much like starting a business. The journey from design to market publication is challenging, and the success rate is low. It’s essential to manage expectations and approach the process with determination and resilience.

If you’ve decided to create your own board game, here’s what you need to have in place:

Step 1: Preparation

Instruction Booklet: Create a clear and concise rulebook.

Game Components: Assemble the game’s physical components, such as cards, tokens, and a customizable game board. Make sure everything is well-organized and visually clear.

It’s recommended that designers read the instructions to their friends before self-publishing to see if they can understand how to play the game without you teaching them.

Step 2: Visualization

Whether it’s the cards or the instructions, it’s essential to visualize everything. By visualization, I mean knowing the size, color, and decorations of your cards and game boards. This will make communication with the manufacturer much more efficient.

Step 3: Choosing a Manufacturer

What is a Board Game Factory?

A board game factory is a facility that produces custom board games. China is a leading country in this industry, with renowned manufacturers like Panda, LongPack, and Wingo.

Why Choose a Board Game Factory?

Board game factories are highly professional and understand your needs. They offer a variety of card templates and production processes and can realize your vision if the requirements are reasonable.

Step 4: Communicating with the Factory

There are two common approaches:

Direct Replication: Provide an existing game sample to the factory and instruct them to replicate it with identical specifications.

Detailed Instructions: Provide detailed instructions regarding the components’ size, quantity, and other specifications.

Step 5: Production Process

Once you’ve communicated your requirements to the factory, they will provide a quotation based on your specifications. This includes considerations such as card size, material, and other accessories. Negotiate the terms and finalize the agreement before proceeding with production.

Step 6: Crowdfunding and Marketing

Consider crowdfunding platforms like Kickstarter to finance your project and gauge interest from potential buyers. Design an engaging crowdfunding page with compelling visuals and gameplay highlights to attract backers.

Step 7: Distribution

After successful crowdfunding, coordinate with the manufacturer for production and distribution logistics. Determine the quantity to print based on demand and budget constraints. Explore different distribution methods, such as direct sales or partnerships with retailers.


Self-publishing a custom board game is a challenging yet rewarding endeavor. By following these steps and leveraging available resources, you can bring your game to life and share it with the world. Stay persistent, be open to feedback, and most importantly, enjoy the creative process. Good luck!

Additional Tips

Game Board Design: A well-designed game board can make a significant difference in player experience. Make sure your game board is both functional and aesthetically pleasing.

Customizable Game Boards: Offering customizable game boards can add a unique touch to your game, making it more appealing to players.

Game Component Quality: Invest in high-quality components to ensure your game stands out. This includes durable cards, sturdy game boards, and clear, well-printed instructions.

If you’re ready to embark on the journey of self-publishing, remember that the road may be tough, but with determination and creativity, you can achieve your dream of bringing your custom board game to life.

Keyword Integration

Creating a custom board game involves a lot of creativity and strategic planning. As a board game creator, your vision is crucial to the success of the project. When you decide to make your own board game, you are not just designing a game but also bringing a unique experience to life.

One of the first steps is to create your own board game by drafting initial ideas and concepts. This includes thinking about the game mechanics, themes, and the customizable game board that will serve as the foundation of your game. A customizable game board adds a personal touch and allows players to engage with your game in a way that feels tailored and unique.

When you make your own board game board, consider the materials and layout. High-quality materials can significantly enhance the player experience. Custom board games that are well-designed often stand out in the market.

Understanding how to create your own game involves learning from others and constantly refining your ideas. Engage with communities of other board game creators to share insights and get feedback on your designs.

Finally, remember that the journey of bringing a custom board game to life is filled with learning experiences. By focusing on quality, creativity, and effective marketing, you can successfully create your own game and see it enjoyed by players everywhere.

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