Introduction

In the dynamic and ever-evolving world of board games, a unique challenge stands out for custom board game designers and publishers alike: getting your game to the table. Unlike digital games, where a single player can immerse themselves in the experience, board games often rely on a group dynamic. This necessity means that when consumers consider purchasing a board game, they are not just thinking about their own enjoyment but also about who they can play the game with. This article aims to explore the intricacies of this challenge and provide comprehensive strategies to ensure your game not only gets purchased but also played and enjoyed.

Understanding the Concept: “Getting Your Game to the Table”

The concept of “getting your game to the table” revolves around the idea that board games require more than just an initial purchase to be successful. They need to be played. A game sitting on a shelf, no matter how well-designed, fails to achieve its ultimate purpose. Therefore, the primary question a consumer asks is, “Who will play this game with me?” or “Can I convince anyone to play this game?”

This consideration has become increasingly prominent as social media platforms are flooded with discussions about the phenomenon of unopened or unplayed games accumulating on players’ shelves. This issue, sometimes referred to as the “kallax epidemic” (named after the popular IKEA shelving unit often used by board gamers), highlights a key pain point in the industry.

As a custom board game designer, your objective extends beyond creating a fun and engaging game. You must also ensure your game appeals to a broad enough audience that it becomes easy for players to gather others to play. This dual focus on design and appeal is crucial for the success and longevity of your game.

The Importance of Audience Alignment

One of the most effective strategies for getting your game to the table is ensuring it fits your target audience. This involves aligning the game’s mechanics, theme, and artwork with the preferences of your intended players. Most players tend to play games with others who have similar tastes, so a game that resonates with its target audience will be easier to pitch to potential players.

Mechanics and Theme

When designing your game, consider the core mechanics that will drive gameplay. Are they appealing to your target audience? For example, if your game is aimed at strategy enthusiasts, it should include deep, engaging mechanics that offer strategic depth and replayability. On the other hand, if your game targets casual players or families, the mechanics should be straightforward and easy to grasp. This is a key aspect of board game design, as aligning mechanics with audience preferences can significantly impact the game’s success.

The theme of your game is equally important. It should be immersive and resonate with the interests of your target players. Whether it’s a fantasy adventure, a historical simulation, or a modern-day mystery, the theme should draw players into the game world and make them eager to explore it. Good game board designs enhance the theme and overall player experience.

Artwork

The visual appeal of your game plays a significant role in attracting players. High-quality, thematic artwork can make your game stand out on the shelf and generate interest. It’s crucial to invest in good artwork that not only looks appealing but also enhances the overall theme and experience of the game.

Tailoring Box Size, Components, and Rulebook

Another critical aspect of getting your game to the table is ensuring that the physical components of the game align with your target audience’s expectations. This includes the box size, components, and the rulebook.

Box Size

The size of your game box should reflect the type of game you are offering. For light, casual games, a smaller box is usually more appropriate and less intimidating. Larger boxes are suitable for more complex, in-depth games but should be justified by the game’s content and depth.

Components

The quality and quantity of components in your game should match the expectations of your target audience. High-quality components can enhance the gaming experience and make the game more appealing. However, they also increase the production cost, so it’s essential to strike a balance.

Rulebook

The rulebook is often the first point of contact players have with your game. A well-written, clear, and concise rulebook can make a significant difference in whether players decide to play your game. It should be easy to understand, with plenty of illustrations and examples to clarify complex rules. For games targeting casual players, the rulebook should be short and straightforward. For more complex games, a more detailed rulebook is acceptable, but it should still be well-organized and user-friendly.

Designing with Comparison in Mind

Creating a game that can be seen as an improvement on an existing popular game is a strategic way to get your game to the table. If reviewers and players can say, “This game is like X game, but better,” it can make your game an attractive option for fans of the original game. This approach leverages the existing popularity and familiarity of a well-known game while offering new and improved features.

When designing with comparison in mind, consider what aspects of the original game can be enhanced. This could include streamlining complex rules, improving component quality, adding new and interesting mechanics, or incorporating a more appealing theme. The key is to retain the elements that made the original game popular while offering enough new features to differentiate your game and attract players.

Enhancing Component Efficiency

Efficiency in game components can significantly impact whether a game gets played. This includes the ease of setup and teardown, as well as the overall organization of the game components.

Setup and Teardown

Games that are quick and easy to set up and put away are more likely to be played. If the setup process is tedious or time-consuming, it can deter players from suggesting the game. To enhance setup efficiency, consider including clear setup instructions in the rulebook, providing labeled storage solutions, and designing components that are intuitive to organize.

Component Organization

A well-organized game is more enjoyable to play. Consider providing custom inserts or trays to keep components organized and easily accessible during gameplay. This not only makes the game more appealing but also reduces the time spent on setup and teardown.

Avoiding Common Pain Points

To increase the likelihood of your game being played, it’s essential to avoid mechanics that are commonly disliked by your target audience. Identifying these pain points and designing your game to minimize or eliminate them can make a significant difference.

Pain Points in Euro Games

For example, if your game targets the euro game market, which often prefers strategic, low-conflict gameplay, avoid including a core “take-that” mechanic. Such mechanics, which involve direct player conflict and can lead to negative experiences, are generally unpopular in this genre. Instead, focus on mechanics that emphasize strategic planning, resource management, and indirect competition.

Pain Points in Social Games

On the other hand, if your game is designed for social gatherings or party settings, avoid overly complex rules and lengthy setup times. Social games should be easy to learn, quick to set up, and engaging for a group of players. The emphasis should be on creating a fun and interactive experience.

The Role of Playtesting and Feedback

Playtesting is a crucial step in the game design process that can help identify potential issues and improve the overall experience. By playtesting your game with a diverse group of players, you can gather valuable feedback and make necessary adjustments.

Diverse Playtesting Groups

Ensure that your playtesting groups include players from your target audience as well as those outside of it. This will provide a well-rounded perspective on the game’s appeal and highlight any areas that need improvement.

Incorporating Feedback

Be open to feedback and willing to make changes based on playtesting results. This iterative process can help you refine the game’s mechanics, balance, and overall experience, making it more likely to be played and enjoyed.

Marketing and Presentation

Effective marketing and presentation can also play a significant role in getting your game to the table. This includes how you present your game on the box, in promotional materials, and during demonstrations.

Box Design

The design of your game box is often the first thing potential players see. It should be visually appealing and clearly convey the game’s theme and key selling points. Consider including a brief overview of the game’s mechanics and target audience on the back of the box.

Promotional Materials

High-quality promotional materials, such as videos, reviews, and social media content, can generate interest and excitement about your game. Consider creating a how-to-play video that clearly explains the game’s rules and mechanics. Positive reviews and testimonials from respected sources can also build credibility and attract players.

Demonstrations

Demonstrating your game at conventions, game stores, and other events can be an effective way to showcase its appeal. Providing hands-on experiences allows potential players to see the game in action and understand what makes it unique and enjoyable.

Building a Community

Creating a community around your game can help ensure its success and longevity. Engaging with players through social media, forums, and events can foster a sense of belonging and encourage repeat play.

Social Media and Forums

Actively participate in social media platforms and online forums related to board gaming. Share updates, engage with players, and respond to feedback. Building a positive and interactive online presence can help create a loyal community of fans.

Events and Tournaments

Organize events, tournaments, and game nights to promote your game and encourage social interaction. These events can provide opportunities for players to meet, play, and discuss your game, further increasing its visibility and appeal.

Why is Getting My Game to the Table Important?

Ensuring that your game gets played is important for several reasons, even after it has been purchased.

Longevity and Future Sales

The longevity of board games is crucial, especially for self-published games. When players enjoy and frequently play a game, they are more likely to support future projects from the same designer or publisher. Whether you are planning a sequel, an expansion, or an entirely new game, the success of your previous game can help build a loyal customer base.

Contact Kylingm for Help With Your Game

If you need personalized assistance, consider reaching out to experts who can guide you through the process, from design to production and marketing.

Creating a board game is a multi-faceted project that involves creativity, planning, and business acumen. With the right approach and resources, you can turn your idea into a successful game that people will enjoy for years to come.