Publishing a board game involves a series of critical decisions that can significantly impact its success. Whether you choose to self-publish or partner with a board game publishing company, understanding the nuances of each option is essential to making an informed choice. This comprehensive guide will explore the different methods for publishing a board game, their pros and cons, and provide actionable insights on how to navigate the complexities of board game publishing.

1. The Choice Between Self-Publishing and Using a Publisher

When considering how to publish your own board game, you will face the fundamental decision of whether to self-publish or work with a board game publishing company. Each approach has its advantages and challenges, and your choice will depend on your specific goals, resources, and preferences.

Self-Publishing a Board Game

Self-publishing allows you to retain full creative control and receive all the profits from your game. However, it also comes with challenges, such as limited market visibility and a lack of industry connections.

Pros of Self-Publishing:

  • Complete Creative Control: When you publish your own board game, you have the freedom to make all decisions regarding game design, artwork, and production.
  • All Profits Go to You: You keep the entire profit from each sale, which can be rewarding if your game is successful.
  • Full Quality Control: You can ensure that every aspect of your game meets your standards.

Cons of Self-Publishing:

  • Limited Customer Awareness: As a new entrant, you may struggle with low visibility and recognition in a crowded market.
  • Lack of Market Knowledge: Without the expertise of board game publishing companies, you may face challenges in understanding market trends and audience preferences.
  • No Guaranteed Profit: The financial risk is higher, and there’s no assurance of success.

Using a Board Game Publisher

Partnering with a board game publishing company can provide access to a larger customer base and industry expertise, but it often comes with trade-offs in terms of profit and creative influence.

Pros of Using a Publisher:

  • Broader Market Reach: Publishers have established networks and can help distribute your game to a wider audience.
  • Upfront Payments or Royalties: You may receive upfront payments or royalties from the publisher, providing financial support.
  • Industry Expertise: Publishers offer valuable insights into market trends and effective marketing strategies.

Cons of Using a Publisher:

  • Reduced Profit Margin: Publishers take a percentage of sales, which can impact your overall earnings.
  • Selective Process: Publishers are often highly selective about the games they choose to work with.
  • Less Creative Control: You may need to compromise on some aspects of game design and content.

2. Methods for Self-Publishing Your Board Game

If you decide to self-publish your board game, there are several methods to consider. Each method has its own set of advantages and challenges.

Crowdfunding

Crowdfunding platforms like Kickstarter and Indiegogo are popular ways to raise funds for your game and gauge interest from potential backers. These platforms allow you to present your board game idea to a global audience and secure financial support.

Advantages of Crowdfunding:

  • Financial Support: Crowdfunding can provide the necessary funds for manufacturing and marketing.
  • Market Validation: A successful campaign can validate your game concept and generate early interest.

Challenges of Crowdfunding:

  • High Costs: Developing a compelling crowdfunding campaign can be expensive, including costs for marketing, artwork, and prototype production.
  • Data Limitations: You may have limited access to detailed data about your backers, making it challenging to target specific markets.

Creating a Game Website

Building a dedicated website for your board game can enhance your marketing efforts and provide a direct channel for sales. Platforms like WordPress and Shopify make it easier to set up and manage your own site.

Benefits of a Game Website:

  • Direct Sales Channel: A personal website allows you to sell your game directly to customers without intermediaries.
  • Customer Engagement: You can engage with your audience through newsletters, blog content, and updates.

Challenges of a Game Website:

  • Initial Setup Costs: Developing and maintaining a website requires time and financial investment.
  • Marketing Efforts: You will need to drive traffic to your site through various marketing strategies.

Selling Through Amazon

Amazon is a major online retailer that offers significant visibility for your board game. Listing your game on Amazon can help you reach a large audience and benefit from the platform’s credibility.

Pros of Selling on Amazon:

  • Wide Reach: Amazon’s extensive customer base provides a large potential market for your game.
  • Increased Credibility: Being listed on a well-known platform can enhance your game’s credibility.

Cons of Selling on Amazon:

  • Fees and Commissions: Amazon charges fees that can impact your profit margins.
  • Intense Competition: Standing out on Amazon requires effective listing optimization and marketing.

Finding Distributors

Distributors can help you expand your reach by managing the logistics of getting your game into stores and online marketplaces. They have established networks and industry knowledge.

Advantages of Using Distributors:

  • Broader Market Access: Distributors can help you reach a larger audience and enter new markets.
  • Logistics Management: Distributors handle warehousing, shipping, and inventory management.

Challenges of Using Distributors:

  • Profit Margins: Distributors take a percentage of sales, which can affect your profits.
  • Finding the Right Fit: It’s crucial to choose a distributor that aligns with your goals and values.

3. Key Considerations for Successful Board Game Publishing

To ensure your board game succeeds, whether through self-publishing or partnering with a publisher, consider the following key factors:

Thorough Market Research

Conducting comprehensive market research is vital for understanding your target audience and making informed decisions about game design and marketing.

Areas to Research:

  • Competitor Analysis: Study successful games to identify what sets them apart and how you can differentiate your game.
  • Target Audience: Define your target audience’s preferences and interests to tailor your game’s design and marketing.
  • Pricing Strategy: Determine a competitive pricing strategy based on production costs and market demand.

High-Quality Game Design and Production

Invest in high-quality board game design and production to ensure your game stands out. Focus on game mechanics, artwork, and overall production standards.

Quality Considerations:

  • Game Mechanics: Ensure that your game mechanics are engaging and balanced.
  • Artwork and Design: Invest in professional artwork and graphic design to enhance your game’s appeal.
  • Production Standards: Choose a reputable manufacturer and ensure high-quality production.

Effective Marketing and Promotion

Develop a comprehensive marketing plan that includes online and offline strategies to generate interest and drive sales.

Marketing Strategies:

  • Social Media: Use platforms like Facebook, Instagram, and TikTok to build a community and promote your game.
  • Influencer Partnerships: Collaborate with board game influencers to reach a wider audience.
  • Conventions and Events: Showcase your game at conventions to connect with potential customers and industry professionals.
  • Email Marketing: Build an email list and send regular updates to maintain interest.

Building a Strong Brand Identity

Create a strong brand identity that reflects your game’s theme and style. Ensure consistency across all marketing materials and platforms.

Branding Elements:

  • Logo and Artwork: Design a memorable logo and artwork that represents your game.
  • Website and Social Media Presence: Maintain a cohesive brand identity across your website and social media profiles.
  • Packaging and Presentation: Invest in attractive packaging to make a positive first impression.

Real-World Success Stories: Lessons from Experienced Creators

Examining the success stories of board game creators can provide valuable insights and inspiration for your own publishing journey.

Success Story 1: The Journey of a Crowdfunded Hit

“Gloomhaven” by Isaac Childres is a prime example of a successful crowdfunded board game. The creators used Kickstarter to secure funding and generate interest, resulting in one of the most-funded tabletop games on the platform.

Key Factors in Their Success:

  • Effective Crowdfunding Campaign: The creators invested in a high-quality campaign page and built a strong community.
  • High Production Value: The game’s attention to detail in design and production contributed to its success.
  • Ongoing Engagement: Regular updates and interaction with backers helped build trust and loyalty.

Success Story 2: Partnering for Global Reach

“Exploding Kittens” by Elan Lee, Matthew Inman, and Shane Small achieved significant success through Kickstarter and later partnered with a major publisher.

Key Factors in Their Success:

  • Strong Concept and Branding: The game’s unique concept and branding resonated with a wide audience.
  • Strategic Publisher Partnership: Partnering with a publisher provided global reach and distribution.
  • Effective Marketing: The creators used various marketing strategies to generate buzz and drive sales.

Conclusion: Making the Right Choice for Your Board Game

Deciding how to publish your own board game requires careful consideration of your goals, resources, and level of involvement. Whether you choose self-publishing or partnering with a board game publishing company, success depends on thorough planning, high-quality design, and effective marketing.

By understanding the key factors involved and learning from the experiences of others, you can navigate the complexities of board game publishing and achieve your goals. If you’re ready to take the next step, download our free board game manufacturing brochure for detailed information on designing, creating, and publishing your game. With the right tools and knowledge, you’ll be well on your way to bringing your game to life.

Contact Kylingm for Help With Your Game

Kylingm helped 3000+ companies and individuals to make their custom board games come to life.Whether you’re selling and promoting a new board game on Kickstarter or Indiegogo, or selling board game products on Amazon or in an online store.We offers an innovative online service platform dedicated to providing a one-stop online board game customization service.If you need personalized assistance, consider reaching out to experts who can guide you through the process, from design to production and marketing Contact us  Now !